Barnfield Shaw — New Home Development Branding & Collateral
Overview
Barnfield Shaw is a boutique residential development by Remmus Homes, set in the West Sussex countryside.
The brief was to create a distinctive brand identity and supporting marketing materials that would position the development as premium, desirable, and rooted in its location — appealing to buyers looking for quality, design, and lifestyle.
The Solution
Working as the sole designer, I developed the full visual identity for the development. This included branding, a high-quality sales brochure, and on-site signage
The design approach combined refined typography, a calm, confident colour palette, and considered layout to reflect both contemporary living and the character of the surrounding area. Every touchpoint was designed to feel cohesive and premium, from first impression to site visit.
The Result
The finished materials gave Barnfield Shaw a strong, unified presence across print and physical environments, supporting the sales process and reinforcing the value of the homes.
The branding helped communicate quality and attention to detail, creating confidence and clarity for prospective buyers throughout the launch.