Puddings — Coffee & Cake Store Branding
The Brief
Puddings is a new coffee and cake store in Maidstone, created to be a welcoming destination for quality coffee and indulgent treats
The brief was to develop a brand identity that felt warm, inviting, and memorable, while giving the new store a strong presence both on the street and in-store from day one.
The Solution
I created the full brand identity for Puddings and applied it across all design
This included logo design, exterior and interior signage, and supporting visual materials. The design approach focused on friendly typography, a playful yet considered colour palette, and clear visual cues that reflect the joy and comfort associated with coffee and cake. Every element was designed to work together, creating a cohesive and approachable brand experience.
The Result
The finished branding gave Puddings a clear, confident identity at launch and helped establish it quickly as a recognisable local destination
The strong street presence and cohesive in-store design support footfall and customer recognition, creating a space that feels welcoming, characterful, and easy to return to.